How to Choose the Right Real Estate Agent in the Philippines

October 30, 2024

Finding a trustworthy real estate agent is one of the most important steps when buying or selling property in the Philippines. With so many agents in the market, choosing the right one can seem overwhelming. This guide will walk you through key factors to consider in selecting an agent who will meet your needs and ensure a smooth, reliable property transaction.

Why It’s Important to Choose the Right Agent

A good real estate agent is more than just a middleman between you and the property seller. They are an advocate, guide, and negotiator who understands the complexities of the market. The Philippine real estate market is unique, with specific rules, regulations, and practices that require a professional well-versed in local laws and procedures. Choosing the right agent can save you time, money, and potential legal troubles, making it essential to vet candidates thoroughly.

Check for a Valid PRC License

In the Philippines, real estate agents are regulated by the Professional Regulation Commission (PRC), which issues licenses to qualified agents. A licensed agent is not only professionally trained but is also held to ethical standards. Checking for a valid PRC license ensures that your agent is officially recognized and authorized to conduct real estate transactions.

To verify an agent’s credentials, request to see their PRC ID or confirm their registration through the PRC website. Unlicensed agents may offer lower fees but can put you at legal risk, as they are not held to the same professional accountability as licensed agents.

Evaluate Market Knowledge and Experience

A knowledgeable real estate agent should be well-informed about the market trends, property values, and local developments in your area of interest. This is especially important if you are looking to invest in a particular city or region, as property values and regulations can vary significantly.

Ask the agent about recent sales in the area, average property prices, and any planned infrastructure developments. Their answers can reveal how well they know the local market and whether they can provide valuable insights. Additionally, it’s wise to choose an agent with specific experience in the type of property you’re interested in—whether that’s a condominium, house and lot, or commercial space.

Seek Recommendations and Read Reviews

Personal recommendations from friends or family who have worked with real estate agents can be invaluable. However, online reviews are also a helpful tool in assessing an agent’s reputation. Real estate platforms, social media, and even Google reviews can provide insight into the agent’s past transactions and client satisfaction.

Look for comments about the agent’s communication style, punctuality, negotiation skills, and overall professionalism. A track record of satisfied clients is a strong indicator that the agent will handle your transaction with the same level of service.

Assess Communication and Responsiveness

Real estate transactions can be lengthy and involve multiple stages, from initial property search to final negotiations and closing. As such, it’s essential to work with an agent who communicates clearly and promptly. A reliable agent will keep you updated throughout the process and address any concerns or questions you may have.

You can gauge an agent’s communication style during the initial meetings. Notice if they take the time to explain the process, answer your questions thoroughly, and are proactive in providing updates. Responsiveness is particularly important if you are navigating a competitive market where time is of the essence.

Look for Transparency and Honesty

An ethical real estate agent will prioritize transparency and honesty, especially when discussing property details, potential issues, and overall costs. Beware of agents who seem overly eager to downplay potential issues or who are reluctant to provide full information on the property. Trustworthy agents aim to ensure their clients make informed decisions and will be upfront about any possible drawbacks or hidden costs.

Confirm Fees and Commission Structure

Understanding the fees and commission structure is crucial to avoid any unexpected expenses. In the Philippines, real estate agents typically earn a commission of around 5% on residential property sales. However, commission rates can vary depending on the type of property and the agent’s experience.

Discuss commission expectations at the outset and ask about any additional fees that may apply. Transparency in fee arrangements helps avoid misunderstandings and ensures both parties are clear on the financial terms of the engagement.


Choosing the right real estate agent in the Philippines requires careful consideration of their qualifications, local market knowledge, and commitment to transparency. By verifying their license, assessing their experience, reading reviews, and discussing fees, you can find an agent who will make your real estate journey smoother and more secure. Remember, a skilled and ethical real estate agent is a valuable ally in navigating the complexities of the Philippine real estate market.